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High demand for IONIQ 5 in Europe

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High demand for IONIQ 5 in Europe

The world premiere of the Hyundai IONIQ 5 was followed by the highest number of European customer enquiries of any new car launch for the brand.

  • Since the unveiling on 23 February, the company had recorded 236,000 expressions of interest, while the 3,000 units of the limited edition IONIQ 5 Project 45 were almost three times over-subscribed within 24 hours of reservations opening.

    Debuted via a virtual world premiere, the IONIQ 5 quickly generated a very high level of website traffic and social media engagement from consumers in Europe – more than ever previously recorded by Hyundai for such an event, including the launch of the very popular all-new Tucson SUV in 2020.

    IONIQ 5 is the first model built on Hyundai Motor Group’s new dedicated architecture for battery electric vehicles, called Electric Global Modular Platform (E-GMP). It is also the first model in the new IONIQ product line-up brand, redefining the electric mobility lifestyle with sustainable and innovative features – from the eco-friendly materials of its interior design, to ultra-fast charging and Vehicle-to-Load function.

    The limited edition model will be the first IONIQ 5 produced and delivered to customers in Europe. It has a very high specification and includes many of the most innovative and eye-catching features of IONIQ 5, such as the solar roof and the 20-inch alloy wheels.

    "The exceptionally high interest in IONIQ 5 underlines the strength of Hyundai in zero-emission mobility. With its ultra-fast charging, long range and customisable interior space, the IONIQ 5 is a game-changer that sets the benchmark in its class – and these outstanding characteristics have immediately proved to be attractive to significant numbers of European customers."

    Andreas-Christoph Hofmann Vice President Marketing & Product at Hyundai Motor Europe

Article by
Lloyd Sturley
Marketing at Lloyd
1 month ago