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Hyundai Motor reveals all-new BAYON, a stylish and sleek crossover SUV

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Hyundai Motor reveals all-new BAYON, a stylish and sleek crossover SUV

Hyundai Motor have revealed the Hyundai Bayon - an all-new crossover SUV designed specifically for Europe.

  • As a B-segment SUV, BAYON will be the latest and smallest member of Hyundai’s expanding SUV family.

    The all-new BAYON features a compact exterior, a roomy interior, and a long list of intelligent safety and connectivity features which make it stand out in its segment. With this, the all-new BAYON democratises technology, making high-tech safety and connectivity features accessible for all.

    In line with Hyundai’s existing SUV naming strategy, BAYON’s name was inspired by a vacation hotspot: Bayonne, the capital of the French Basque Country and one of the most beautiful destinations in the south-west of France. As BAYON is designed to meet the demands of the European market, the company decided to give it a European name.

  • "As the SUV body type continues growing in popularity throughout the world, Hyundai saw a demand for a model capable of navigating European cities while at the same time providing enough space to meet customers’ needs. Class-leading connectivity and safety features, a sharp and distinctive design, and the integration of Hyundai’s signature 48-volt mild hybrid technology make BAYON stand out in its segment."

    Andreas-Christoph Hofmann Vice President of Marketing & Product at Hyundai Motor Europe

    With BAYON, Hyundai has now launched or enhanced seven new models in just 12 months – or 20, counting all body types and powertrain variations making 2020 a record year for its fleet expansion.

    A sharp and distinctive design

    BAYON is the latest design statement within the Hyundai SUV family, distinctive through unexpected and eye-catching proportions and strong graphic features. Furthermore, it encompasses the Hyundai design identity Sensuous Sportiness, defined by the harmony between proportion, architecture, styling and technology. This latest interpretation of Sensuous Sportiness combines emotional values with innovative solutions.

    "With its sharp look and integration of Hyundai’s SUV key design elements, BAYON solidifies Hyundai’s SUV design direction. BAYON’s unique and confident look, embodied in its strong lines and arrow-shaped lights, is expected to establish it as the most unique, outstanding entry in the thriving European B-CUV segment."

    Luc Donckerwolke Chief Creative Officer at Hyundai Motor Group

  • Exterior design

    BAYON is characterised by a distinctive exterior design that separates it clearly from its competition. Unique design solutions, high-tech looking details and a clean look elevate it from the crowd.

    At the front, a wide grille opens at the bottom, creating a solid stance. Three-part main lights combined with air intakes establish a unique look and architecture. A horizontal air intake band and DRLs establish width, and a lower skid plate confirms its SUV identity.

    On the side, a dynamic shoulder provides a wedge-shaped appearance. The arrow-shaped C-pillar provides dynamic and unexpected architecture. This, in combination with fender feature and cladding, defines its unique character.

    To the rear, arrow-shaped lights underline the pillar dynamics. Their far-out position creates a wide stance. In addition, a thin horizontal line connecting the taillights further emphasises width and connects the rear and the side in one gesture. Angular lines above the rear arch emphasise volume, creating a vivid section. The strong rear section and visually extended rear window initiate a unique and expressive rear design. Full LED lights and indicators complete its modern look.

     

  • A modern, digital interior

    BAYON features a clean, roomy, well-lit interior. There is a strong focus on maximising front and rear passenger comfort and increasing boot space.

    The interior is defined by a range of connectivity equipment, including a 10.25-inch digital cluster and a 10.25-inch AVN or 8-inch Display Audio. Occupants can benefit from LED ambient lighting technology integrated into the front passenger foot areas, door wells, and front door pull handle areas, as well as the storage area below the centre console.

    Class-leading connectivity and technology

    As with other Hyundai models, BAYON offers advanced connectivity technology rarely found in its segment. It offers a best-in-class digital cockpit and top-line infotainment features.

    Passengers can choose between a 10.25-inch AVN screen or an 8-inch Display Audio. The 8-inch Display Audio is available with wireless Apple CarPlay and Android Auto, making Hyundai the first car manufacturer to introduce wireless phone mirroring into a car of this size.

    Two USB ports for the front passengers and one for the rear make it possible for up to three devices to charge simultaneously. One of the front ports also allows data transfer, enabling occupants to connect their phone to the vehicle’s infotainment system. A premium Bose sound system completes the package, promising occupants a high-quality listening experience.

     

  • Roominess & Convenience

    Hyundai BAYON delivers the comfort and storage space of an SUV with the agility and fuel efficiency of a B-segment vehicle. Its compact exterior size and its family-friendly interior mean customers can enjoy the best of both worlds: while its compact size and excellent visibility make it easy to enter and easy to handle, it also offers that safe and robust feeling customers have come to expect from Hyundai SUVs thanks to its high seating position.
    With 411 litres of boot space, BAYON stands out for its large amount of storage space, despite its compact size. As such, BAYON stands out for its roominess and usability. An intelligent trunk cover which can be slid along the rear of the back seat to cover the cargo brings an added benefit.

    At 4,180mm long, 1,775mm wide, and 1,490mm tall (or 1,500mm with 17-inch wheels), its dimensions strike a perfect balance between compactness and convenience. It features a wheel base of 2,580mm. Excellent legroom will also ensure passengers experience a comfortable ride, whether they’re sitting in the front seats or in the rear: front passengers can enjoy 1,072mm of leg room, while rear passengers have 882mm.

    A best-in-class safety package

    BAYON shares its safe and robust DNA with the other members of the Hyundai SUV family, and it has the safety features to match. Another way it stands out in its segment, BAYON offers an extensive list of Hyundai SmartSense safety features. Many of them are included in the standard equipment already.

    A number of semi-autonomous driving features set BAYON apart from its competitors. Lane Following Assist (LFA) works to keep the vehicle centred in its lane. Forward Collision-Avoidance Assist (FCA) first sounds an alarm, then, if necessary, applies the brakes to prevent a collision from occurring. This feature includes car, pedestrian and cyclist detection, as well as Junction Turning, which can apply the brakes to prevent a collision with an oncoming car when turning left at an intersection.

    BAYON also includes several features that gently redirect the driver’s attention when their focus slips. Driver Attention Warning (DAW) analyses driving patterns to help detect drowsy or distracted driving. This system works in tandem with Leading Vehicle Departure Alert (LVDA), which alerts the driver when the vehicle ahead of them starts moving forward and they do not react quickly enough. In addition, Rear Occupant Alert (ROA) notifies the driver before leaving the vehicle if sensors detect movement in the back seat. This makes BAYON even safer for rear passengers, including children or pets, making it a great choice for families.

Article by
Lloyd Sturley
Marketing at Lloyd
4 months ago