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The Light at the End of the Tunnel

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The Light at the End of the Tunnel

Majority of Brits are more optimistic than ever that the UK is heading back to normal life, finds a survey commissioned by Hyundai. In response, Hyundai has unveiled the world’s first Tunnel of Light.

  • As the UK today begins to emerge from lockdown, a survey commissioned by Hyundai Motor UK, has found that more than 1 in 2 (54%) Brits have said they feel more optimistic that the nation is heading back towards normal life than at any point since the pandemic began 12 months ago, according to new research.

    Over 2,000 Brits were surveyed and it found that nearly half (47%) are confident we are over the worst of the coronavirus pandemic and that circumstances are only set to get better. Indeed, the majority (55%) are optimistic that the UK will stick to the government’s roadmap outlined by Boris Johnson two weeks ago, which will see all legal limits on social contact lifted on Monday 21st June.

    This follows a difficult winter with 9 out of 10 people surveyed revealing that sunlight is important to their physical (87%) and mental (89%) wellbeing and that they have suffered as a result of the long cold period.

    In response, Hyundai has today launched the world’s first ever ‘Tunnel of Light’, which recreates the brightness of the sun for visitors to enjoy and has been installed as a beacon of optimism for some of those most affected by the pandemic.

    The first-of-its-kind Tunnel of Light - commissioned by Hyundai and created by world renowned light artists Squidsoup - has been gifted to Guy’s Hospital in London, where NHS staff and patients can bask in the glow of the immersive light installation between Monday 8th March and Sunday 4th April.

  • The 9-metre-long structure is stacked with 160 light boxes covering a staggering 25m², which are designed to emulate the sun’s rays. The installation features a vast array of collimated light sources that produces the illusion and perspective of a new sun, millions of miles away in a cloudless sky.

    Those who enter the Hyundai Tunnel of Light, which took two months and required over 50 employees to build, will leave the experience feeling invigorated and refreshed as Guy’s and St Thomas’ celebrate officially hitting the milestone of administering 100,000 vaccinations.

    "Sunlight boosts our mental health by increasing serotonin and Vitamin D, improving our sleep and mood. It literally gives us a sunny disposition—something we all need just now! In a hospital so connected with Florence Nightingale, this project brings a new kind of lamp to its staff, patients and visitors. It offers a powerful symbol of hope and recovery after what has been a challenging year for many."
    Paul Crawford Professor at the Institute of Mental Health and author of Cabin Fever: Surviving Lockdown in the Coronavirus Pandemic

    The Tunnel of Light design and technology was inspired by the new Hyundai Tucson, including features such as the aesthetic Parametric Hidden Lights. The all-new Tucson is the fourth generation of Hyundai’s best-selling car and is available now in hybrid, plug-in hybrid, and 48-volt mild hybrid options.

Article by
Lloyd Sturley
Marketing at Lloyd
4 months ago