6 Posted: 6th Feb 2023

The all-new Ken Brown Kia Harlow showroom has now reopened to customers, following a complete refit to reflect Kia’s latest brand evolution and style and being one of the first dealers in the UK to feature Kia’s full new corporate identity.

  • Kia’s new brand identity was introduced at the start of 2021, featuring a new logo that reflects its position as a leader in electrification.

    Now, as a part of its rebranding, Kia designed the ‘Kia Store’ to revolutionise the look and feel of dealerships and embrace a bold, warm, and natural customer experience.

    Two distinct zones now separate the showroom, comprising of a ‘customer zone’ featuring plenty of warm wood accents and comfy seating areas and a ‘display zone’, showcasing the latest Kia models. These two main areas are divided by a distinctive red thin lighting feature, which runs across the floor to visually separate the zones with a constant soft warm hue.

    In addition to the new-look showroom, the brand-new Kia ‘Showcase’ interactive system offers customers an exciting opportunity to take an in-depth tour of any Kia model. ‘Showcase’ allows customers to experience a car in a virtual world, demonstrating different grades and colours of the Kia range via a 360-degree configurator. Customers can view a car from every angle, open the doors to explore the interior, and even add key accessories. In addition, ‘Showcase’ includes a useful video library introducing and explaining some of the more detailed in-vehicle technologies, including Kia’s electrified powertrains.

    The exciting and multi award-winning Kia model range is now on show at Ken Brown Kia Harlow, including the all-new electrified Sportage. The all-new Sportage range starts from just £27,800. Joining the Sportage is Kia’s newest model family, the all-new Niro available with hybrid, plug-in hybrid or electric power, with the range starting from £28,295.

    Another new car in the line-up, Kia’s first dedicated fully-electric vehicle and winner of both European Car of the Year 2022, as well as 2022 What Car? Car of the Year the Kia EV6 is also on display at the showroom. The EV6 spearheads Kia’s electric plan to launch 14 EVs globally by 2027.

    Customers are invited to see the new showroom for themselves by visiting us at 44-46 Potter Street, Harlow CM17 9AQ, to find us click here.

    Ken Brown Kia Harlow is conveniently located, serving customers across Essex, Hertfordshire and North East London.


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