CEED NAMED 'USED MID-SIZED CAR OF THE YEAR' AT CAR DEALER MAGAZINE'S USED CAR AWARDS
Car Dealer Magazine’s Used Car Awards has named the Kia Ceed hatchback as ‘Used Mid-Sized Car of the Year’.
Judges – including Mr Wheeler Dealer, Mike Brewer – take into account a huge range of factors when handing out honours, above all which cars up to three years old offer the best peace of mind. The Ceed was said to have disrupted the mid-size sector while being hugely confident and competent.
James Baggott, Editor-in-Chief of Car Dealer, said: “This class used to be dominated by some well-loved family favourites, but Kia, like it has done in so many sectors, has really disrupted the mid-sized category.
“The Ceed has been a very impressive mid-sized hatchback since it arrived in 2006 and was part of the ‘new look’ Kia. The most recent version has only added to this and offers an awful lot for the discerning used car buyer.”
Mike Brewer, Car Dealer Used Car Awards host, said: “We were looking for a real stellar car and the Kia Ceed is just that.
“It isn't flashy, but instead it's quietly reserved and hugely confident. It's competent, too. Used car dealers love them, and for the car buyer, Kia's outstanding seven-year warranty seals the deal.”
Steve Hicks, Sales Director at Kia UK Limited, commented: “The Ceed has been at the heart of Kia’s line-up for many years and has evolved into the refined product it is today. This award is fantastic recognition of its used-car offering, which continues to provide customers with what they want while being backed by Kia’s seven-year/100,000 miles warranty.”
The new Kia Ceed was given a significant range of updates for the 2022 model year. The upgraded model family introduces a range of additional features and technologies, and dynamic and athletic design updates. The latest model also bears Kia’s new logo for the first time, and is priced from £20,105.
Kia’s multi-award winning Approved Used Programme makes used car purchases easy for customers, offering a wide range of cars – including the Ceed and Niro PHEV – through the brand’s 192-strong UK dealer network. The programme gives used car buyers the same peace of mind as those buying new. All cars offer the balance of the fully transferrable Kia seven-year warranty, demonstrating Kia’s confidence in the reliability, quality and preparation of all its Approved Used vehicles.
The Awards ceremony was held at The Brewery in London on Monday, 29 November with around 600 dealers from across the UK.