LOOK WHO’S TALKING - DON’T IGNORE YOUR TYRES, SAYS TYRESAFE

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LOOK WHO’S TALKING - DON’T IGNORE YOUR TYRES, SAYS TYRESAFE

TyreSafe is encouraging the UK’s drivers to Look Who’s Talking and get into the routine of checking their tyres at least every month this Tyre Safety Month.

  • TyreSafe’s annual campaign throughout October aims to address the issue of more than half of Britain’s motorists driving on poorly maintained or defective tyres. In doing so, they are increasing fuel consumption, tyre wear and the risk of an incident on the road.

    That results in the UK’s drivers wasting at least £600 million annually on fuel, while nearly 170 are regrettably killed or seriously injured in tyre-related incidents. That average number of casualties has been consistently higher than those caused by mobile phone use while driving over the past five years.

    Driving without the correct amount of air in tyres makes a vehicle more difficult to control and reduces the amount of grip it has on the road. It also increases fuel bills, tyre wear and the risk of being involved in an incident.

    Lumps, bumps, cracks and cuts are a sign your tyre may be dangerous and need replacing.

    All tyres should have a tread depth above the minimum legal limit of 1.6mm to ensure the tyre remains in contact with the road in the wet. Over 27% of tyres are already illegal when they are replaced and over 70% of tyres are below 2mm when replaced.

    Drivers are also being encouraged to sign up to TyreSafe’s social media channels to receive regular tyre safety advice and get involved by sharing the Don’t Ignore Your Tyres message with others and post a photo of yourself carrying out #TyreChecks

    The Tyre Safety Month message is being supported up and down the country throughout October with local participating tyre dealers offering a FREE tyre safety check.

    TyreSafe Chairman, Stuart Jackson said: “Look Who’s Talking and the supporting strapline Don’t Ignore Your Tyres highlight the core challenge that needs to be overcome to reduce the number of tyre-related incidents – behaviour change among motorists. While it might sound like an elementary campaign title, feedback from our partners, in conjunction with what TyreSafe team members also witness first-hand, underlines there is still a need for basic education of a significant proportion of drivers.

    “There may be a section who consciously choose to ignore road safety messages but there is good reason to believe a far larger number would act on the advice if they were made aware of it. We encourage all motorists to support Tyre Safety Month and increase awareness of tyre safety in Britain.”

    These are three simple checks which motorists can do themselves:

    Air pressure: the vehicle manufacturer provides at least two air pressure recommendations – one for light loads and another when fully loaded. Use an accurate pressure gauge and to ensure the vehicle’s tyres are at the correct settings
    Condition: Every tyre should be free of cuts, lumps or bulges. If you see anything unexpected, have it inspected by a professional
    Tread depth: in Britain, the legal limit for a car tyre’s tread depth is 1.6mm. Adequate tread helps keep the tyre in contact with the road, especially in the wet, and reduces the chances of aquaplaning
    To take part in Tyre Safety Month or for further information on tyre safety, log on to tyresafe.org

Article by
Lloyd Sturley
Marketing at Lloyd
2 months ago